Partners in Business Home Page


Seminar Series
Financial Services &

Customer Service &

Women In Business
Human Resources

14th Annual

February 23-24, 2005


Wednesday February 23, 2005

7:30 a.m. Registration / Continental Breakfast
8:20 a.m. Welcome
8:30 a.m. D. Wade Mack Distinguished Lecture
Ruth Crowley
Vice President, Harley-Davidson Motor Company
Maximizing the Brand Experience
9:45 a.m. Concurrent Session

Rich Lehrfeld
Vice President-Sponsorship & Event Marketing, American Express Company
The Future of Communications

Dustin Longstreth
Director-Strategy, Wallace Church, Inc.
“Visual Positioning:” The Key to Integrated Branding

Mike Dabadie
Senior Vice President, Harris Interactive
Leveraging Your Brand Equity for Internal Alignment

11:00 a.m.

M. Anthony Burns Distinguished Lecture
You Mon Tsang
Founder and Vice President of Corporate Development

Reputation Management as a Science: A Case Study in Building a Global Brand

12:00 p.m. Networking Luncheon
1:15 p.m.

Samuel C. Powell Distinguished Lecture
Spencer L. Hapoienu
President & Co-founder, Insight Out of Chaos
CRM: Customer Marketing vs Brand Marketing

2:30 p.m.

Repeat of Morning Concurrent Session

3:45 p.m.

L.T. & J.T. Dee Foundation Distinguished Lecture
Steve Bryant
President-Seattle, Chief Creative Officer-USA, Publicis Dialog
Cut Through the Clutter with Amazing Relevance

4:45 p.m. Aggie Ice Cream Social
Thursday February 24, 2005

7:30 a.m. Registration / Continental Breakfast
8:20 a.m. Welcome
8:30 a.m.

George S. Eccles Distinguished Lecture
Shawn D. Nelson
President-Virgin Worldwide, CEO-LoveSac Corporation
Service with an Attitude

9:45 a.m. Concurrent Session

Daryl Travis
Chief Executive Officer, Brandtrust
Understanding Consumers: A Short Course in Brain Surgery

Bruce Danielson
Executive Communications Manager, United Parcel Service
Communicating the Brand Promise

Jim Sterne
President, Target Marketing
Measuring Website Success

11:00 a.m.

Kenneth Iverson/Nucor Steel Distinguished Lecture
Heather MacPherson
Managing Director, Ogilvy & Mather
The Secret of Great Brands: Building Relationships 360 Degrees at a Time

12:00 p.m. Networking Luncheon
1:15 p.m. Repeat of Morning Concurrent Session
2:30 p.m.

Hewlett-Packard Distinguished Lecture
Andrew Salzman
Vice President-Corporate Marketing, Siebel Systems
Creating a Customer-Driven Business

3:30 p.m.

Seminar Adjourns: Aggie Ice Cream Social


Partners in Business Home Page