| Wednesday February 23, 2005 |
|
| 7:30 a.m. |
Registration / Continental Breakfast |
| 8:20 a.m. |
Welcome |
| 8:30 a.m. |
D. Wade Mack Distinguished Lecture
Ruth Crowley
Vice President, Harley-Davidson Motor Company
Maximizing the Brand Experience |
| 9:45 a.m. |
Concurrent Session
Rich Lehrfeld
Vice President-Sponsorship & Event Marketing, American Express Company
The Future of Communications
Dustin Longstreth
Director-Strategy, Wallace Church, Inc.
“Visual Positioning:” The Key to Integrated Branding
Mike Dabadie
Senior Vice President, Harris Interactive
Leveraging Your Brand Equity for Internal Alignment
|
| 11:00 a.m. |
M. Anthony Burns Distinguished Lecture
You Mon Tsang
Founder and Vice President of Corporate Development
Reputation Management as a Science: A Case Study in Building a Global Brand
|
| 12:00 p.m. |
Networking Luncheon |
| 1:15 p.m. |
Samuel C. Powell Distinguished Lecture
Spencer L. Hapoienu
President & Co-founder, Insight Out of Chaos
CRM: Customer Marketing vs Brand Marketing
|
| 2:30 p.m. |
Repeat of Morning Concurrent Session
|
| 3:45 p.m. |
L.T. & J.T. Dee Foundation Distinguished Lecture
Steve Bryant
President-Seattle, Chief Creative Officer-USA, Publicis Dialog
Cut Through the Clutter with Amazing Relevance
|
| 4:45 p.m. |
Aggie Ice Cream Social |
| |
|
| Thursday February 24, 2005 |
|
| 7:30 a.m. |
Registration / Continental Breakfast |
| 8:20 a.m. |
Welcome |
| 8:30 a.m. |
George S. Eccles Distinguished Lecture
Shawn D. Nelson
President-Virgin Worldwide, CEO-LoveSac Corporation
Service with an Attitude
|
| 9:45 a.m. |
Concurrent Session
Daryl Travis
Chief Executive Officer, Brandtrust
Understanding Consumers: A Short Course in Brain Surgery
Bruce Danielson
Executive Communications Manager, United Parcel Service
Communicating the Brand Promise
Jim Sterne
President, Target Marketing
Measuring Website Success
|
| 11:00 a.m. |
Kenneth Iverson/Nucor Steel Distinguished Lecture
Heather MacPherson
Managing Director, Ogilvy & Mather
The Secret of Great Brands: Building Relationships 360 Degrees at a Time
|
| 12:00 p.m. |
Networking Luncheon |
| 1:15 p.m. |
Repeat of Morning Concurrent Session |
| 2:30 p.m. |
Hewlett-Packard Distinguished Lecture
Andrew Salzman
Vice President-Corporate Marketing, Siebel Systems
Creating a Customer-Driven Business
|
| 3:30 p.m. |
Seminar Adjourns: Aggie Ice Cream Social
|
|
