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Bradley Johnson, CFO

Creating a Customer Service Culture

Before joining REI, Bradley gained experience at several other leading retailers including Lands End, J. Jill, and Talbots. As CFO, Bradley manages the firm’s $750 million annual revenue. REI, the nation’s largest consumer cooperative, specializes in camping, cycling, climbing, paddling and skiing gear. The firm operates 66 stores in 24 states and its website,, offers customers the internet’s largest selection of outdoor merchandise. Additionally, the firm’s name appears on the list of the top 100 companies in the United States to work for each time the survey is published.

Bradley earned a bachelor’s degree at USU, and an MBA at the University of Utah. He is currently serving on the Board of Directors for Wilsons Leather and the National Forest Foundation.

Bradley will explain how your organization can build a culture that ensures your customers receive world class service. He will discuss numerous companies whose ability to execute excellent customer service provides them with a competitive advantage, and is the key to their financial success.
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