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Rich Harshaw, Chief Executive Officer

Monopolize Your Marketplace. Separate Your Business From the Competition-Then Eliminate Them

In 1994, Rich and his partner Edward Earle formed the Dallas-based consulting firm Marketing Strategies. They developed the Monopolize Your Marketplace System together while working with hundreds of clients in the mid-to-late ‘90s. In 2000, Rich and Edward founded Y2Marketing with the intention of turning the world of marketing and advertising upside down. The company currently has over 1,000 consultants who are supported by a staff of 100 employees at the firm’s Texas headquarters.

Rich will discuss how you can distinguish your business from the pack and help prospective customers recognize that they would be absolute fools to do business with anyone else, regardless of the price. You will learn to see the world through your prospects’ eyes and communicate your firm’s unique strengths instantly and powerfully. The strategies, tools, and ideas Rich presents will earn you an extra $500,000 to $50,000,000 next year, unless your competition gets it first.
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