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17th Annual

November 7-8, 2007

George Wright, Marketing Manager, Blendtec
Brand Awareness Through Viral Marketing

George Wright has a proven track record of delivering strategic thinking, brand awareness, literature philosophy, and advertising strategy to local and international corporations to drive strategic, sustainable growth.  A graduate of the public relations program at Brigham Young University, George has been involved in several award winning campaigns and is the recipient of PRSA’s Silver Anvil and IABC’s Golden Spike awards.

George has recently introduced cutting-edge strategies in viral marketing that experts are predicting to be the wave of the future.  Called the “Viral Marketing Sensation of the Year” the “Will it Blend” marketing campaign has delivered tens of millions of views worldwide in under six weeks for a small blender company – and the numbers continue to build at an impressive rate.

George and his wife Laurena live in Pleasant Grove, and are the parents of four children.

George will be discussing how viral marketing can be a cost effective way for small businesses to achieve unprecedented awareness at a minimal cost.  The advance of YouTube, Revver, and other user based content sites provide new and innovative ways for companies to promote messaging, products and brand awareness. 

Partners in Business Home Page Jon M. Huntsman School of Business