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17th Annual

November 7-8, 2007

Jeff Swearingen, Vice-President, Shopper Marketing, Frito-Lay
Elevating Your Brand in a Changing Retail Environment

Jeff’s presentation will cover the changing retail environment.  He will discuss the evolution of your brand throughout this change and how to find unique ways to elevate your brand.

Partners in Business Home Page Jon M. Huntsman School of Business