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17th Annual

November 7-8, 2007

Rob Brough, Executive VP of Marketing & Communications, Zions Bank
A Brand Case Study: Developing "We Haven't Forgotten Who Keeps Us in Business"

Rob will discuss how stereotypical definitions often describe a brand as a name, logo, slogan, and/or design scheme associated with a product or service. In reality, a brand is much more than that. If your brand is simply an advertising standard accompanied by a catchy tagline, you are missing the mark. A brand is a symbolic embodiment of the 'personality' of an organization and serves to create associations and expectations around it. Using the Zions Bank brand of 'We Haven't Forgotten Who Keeps Us in Business' as a backdrop, this presentation will explore the power of a strong brand and how it can drive tangible results.

Partners in Business Home Page Jon M. Huntsman School of Business