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17th Annual

November 7-8, 2007

Steven Lund, Vice Chairman: Board of Directors, Nu Skin Enterprises
Nu Skin Enterprises: A Utah Success Story

 

Steve Lund has been part of the Nu Skin Enterprises success story since its founding in 1984. Mr. Lund will share his insights on how this entrepreneurial venture became a more than $1 billion-dollar enterprise operating in more than 40 international markets.

This publicly-traded company boasts two world-class consumer brands that include the Nu Skin personal care line and its Pharmanex nutritional line; complete with scientifically validated sales tools that help the company’s more than 800,000 independent sales people demonstrate the difference of Nu Skin Enterprises’ products. Mr. Lund is also active in the company’s humanitarian efforts and currently serves as the executive director of Nu Skin Enterprises’ Nourish the Children initiative, a program that has provided 94 million meals to malnourished children and recently earned an American Business Award for ‘Best Corporate Responsibility Program.’

In addition, Mr. Lund has been an influential member of the Direct Selling Association (DSA) and will discuss this dynamic marketing model, representing an industry that is growing at a faster pace than traditional retail. As one of the world’s leading direct sellers, Nu Skin Enterprises is part of a worldwide industry that is contributing more than $100 billion to the global economy. The company’s direct marketing model provides an ideal opportunity for its sales force to educate consumers about Nu Skin’s differentiated products and provide the personal attention consumers deserve.  

Partners in Business Home Page Jon M. Huntsman School of Business