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17th Annual

November 7-8, 2007

Jeff Swearingen, Vice-President, Shopper Marketing, Frito-Lay
Elevating Your Brand in a Changing Retail Environment

Jeff Swearingen is currently the vice president of shopper marketing for Frito-Lay North America.  He is responsible for leading the strategic development of marketing plans aimed at helping Frito-Lay become the CPG leader in shopper-to-consumer conversion in key retail channels.  His group consists of national consumer and retail promotions, and shopper specific marketing.  Jeff has been with the company since 1994. 

Jeff has a broad range of marketing experience, including director of Doritos marketing, vice president and chief marketing officer for Frito-Lay Canada, and vice president of marketing for Quaker Snacks in Chicago.  Prior to Frito-Lay and business school, Jeff spent four years in commercial and corporate banking with Hibernia National Bank in New Orleans, Louisiana.  Jeff has a finance degree from the University of Oklahoma and an MBA from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill.

Jeff, his wife Lynn, and their two sons, Connor (4) and Tyler (2) live in McKinney, Texas. 

Partners in Business Home Page Jon M. Huntsman School of Business