Founder/Director, National Sports Marketing Network (NSMN)
To Be Announced
In 1998, Jennifer Karpf identified a need for a unified national trade organization for sports business professionals. Building on her own experiences and strong relationships in the sports marketing industry, Jennifer founded the National Sports Marketing Network (NSMN) -- the first-ever trade organization in the industry’s 50-year history. Based in New York, New York, NSMN remains the only national trade organization for the sports business industry.
With a rolodex and database of more than 10,000 sports business executives, NSMN has grown to a leading national organization offering education, job matching and networking opportunities for top decision makers in the business of sports. In her role as the organization's Director, Jennifer works with the leading sports leagues, teams, agencies, journalists, sponsors and facility executives in the country to create forums nationwide for networking and discussion of timely industry trends. The organization is currently working on the opening of its newest chapters in Charlotte and Las Vegas.
As the Director of the NSMN, Jennifer develops and oversees monthly programming for all NSMN chapters. She manages the company’s educational programming, event marketing, and business development efforts, as well as all website marketing, sponsorship sales and public relations initiatives. Jennifer works with a dedicated team of local chapter managers and board members who play a daily role in the organization's growth. NSMN is well-known for the caliber of speakers and board members. The organization has featured the top newsmakers and leaders in the sports business industry, including league commissioners, network executives, agency presidents, and corporate sponsors.
NSMN has been covered by leading media outlets including: CNBC; The New York Times.com, The Boston Globe, Boston Herald, Sports Business Journal, Sports Business Daily, Chicago Tribune, Chicago Sun-Times, Denver Rocky Mountain News, Philadelphia Inquirer, PROMO Magazine, Sporting Goods Business, and the San Francisco Business Times; as well as dozens of television stations in major markets.
NSMN frequently works with national and local media outlets such as Associated Press, MSNBC, ABC News, Details Magazine and New York Post to refer and arrange industry executives for print and broadcast interviews on topics such as the Olympics, the Kobe Bryant case, Tiger Woods, sports licensing and athlete endorsements.
In June, NSMN produced and presented the first-ever annual Sports Licensing Summit, at the Javits Convention Center, an invitation-only, full-day gathering of the top newsmakers in sports licensing from around the country and around the world. The 2008 Beijing Organizing Committee spoke for the first time in the United States through NSMN's invitation to be featured at this landmark event. In its first year, the conference was closed to those who work in sports licensing and more than 400 qualified guests attended. The 2nd Annual Sports Licensing Summit will be held on June 18, 2007.
In past years, Jennifer served as an Adjunct Professor at New York University’s Sports Management degree program, where she wrote some of the first curriculums for NYU's undergraduate program. She taught courses including: Sports & Entertainment Promotions and Public Relations; Corporate Sponsorship for Entertainment and Sports; Introduction to Sports Management, along with Professional Seminars on Career Development.
COMMUNITY & INDUSTRY ACTIVITIES
Jennifer has been nominated for Sports Business Journal's "40 Under 40" Award. She was an invited guest speaker, lecturing on sponsorship, marketing and sales at the national convention for Juvenile Diabetes Research Foundation. This past summer, she served as the keynote speaker at the Hampton Classic Sponsor Summit.
Active in the community, Jennifer serves on the Executive Committee of UJA Federation of New York's Sports for Youth. She is also a member of the editorial board of The Migala Report, a leading sports marketing industry newsletter. Past community involvement includes her active participation with the Boston office of the Combined Jewish Philanthropies and her role on the New Group's Steering Committee for the Institute of Contemporary Art, Boston. She also served on the Marketing and Communications Steering Committee of United Way of Southeastern Pennsylvania.
PAST WORK EXPERIENCE
Prior to starting NSMN, Jennifer was a member of TIME Magazine’s sales development department where she coordinated sports programming for clients including IBM, Volkswagen, American Express, SAVIN and Merrill Lynch. At TIME, Jennifer wrote and designed sales presentations and worked for a team of more than a dozen advertising sales representatives to create, present and execute promotional opportunities for advertising clients. Prior to Time, Jennifer coordinated promotions and advertising sales at Senior Golfer Magazine, and also held public relations positions at The Children's Museum, Boston and the Museum of Fine Arts, Boston.
Jennifer graduated with honors from Boston University where she simultaneously earned a B.S. in Mass Communication/Public Relations and a B.A. in Art History. She was the Founder/President of the Art History Association within the College of Liberal Arts and she completed internships at the Museum of Fine Arts, Boston, Vose Galleries and the Boston Garden.
She currently resides in New York City.