Kendall Card, Community Marketing Manager, Backcountry.com
Blogging with Purpose
Kendall’s title on his first business card was “the local’s voice.” Marketing by understanding and speaking with, not to, customers has been his approach in business. With the increasing effectiveness of blogging and customer marketing approaches, these areas of business have become his focus and passion.
After years of experience working in marketing and sales capacities at The Canyons Ski Resort and most recently at Backcountry.com, whether by choice or by circumstance, he has often been forced to find ways to reach lofty sales and marketing goals with very limited budgets. Kendall’s most recent focus of blogging is no different. He has helped Backcountry.com find various ways to incorporate blogging into the business model with fantastic ROI. He currently manages two of the corporate blogs for Backcountry.com, and runs a blog consulting business with accounts in the outdoor, health food, and resort industries.
Other passions of Kendall’s include backcountry skiing, cycling, rock climbing, reading, and raising a family.