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17th Annual

November 7-8, 2007

Rob Brough, Executive VP of Marketing & Communications, Zions Bank
A Brand Case Study: Developing "We Haven't Forgotten Who Keeps Us in Business"

Rob Brough is the executive vice president of marketing and communications for Zions Bank. A native of Minneapolis, Minnesota, Rob joined Zions Bank in February of 1997 as a public relations representative. In his current position, he is responsible for overseeing the communications, public relations, advertising, and community relations activities for the Bank, its 135 branches throughout Utah and Idaho, and its various subsidiaries.
Prior to joining Zions Bank, Brough spent two years with Salt Lake City-based Bremer Public Relations. He received a Bachelor's degree in public relations from Brigham Young University and an MBA degree from the University of Utah.

In addition to his responsibilities at Zions Bank, Brough is also active in community affairs. He currently serves on the Road Home Development Committee, the University of Utah Hospital Foundation PR and Marketing Committee, the Hale Centre Theatre Board of Trustees and Executive Committee, the Utah Junior Golf Association Board of Trustees, the United Way of Salt Lake Young Leaders Steering Committee, the Cystic Fibrosis Foundation of Utah Board of Directors, and the American Bankers Association Communications Council.
He and his wife Holly and their three children live in Salt Lake City.

Partners in Business Home Page Jon M. Huntsman School of Business