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16th Annual

January 24-25, 2007

Speakers

Concurrent Speakers


Trey Fitz-Gerald
Senior Director of Marketing & Communications, Real Salt Lake

To Be Announced

Fitz-Gerald returns to Major League Soccer's team level with 13 years of experience in the professional sports industry. The public relations veteran has spent six of the last seven years at the MLS League Office, including the last three as MLS' Senior Director of Communications.

Fitz-Gerald returns to his native Rocky Mountains for a third team-related stint, after serving as the Director of Communications for the XFL Las Vegas Outlaws in 2000-01 and in various capacities, including PR, operations and ticket sales for the MLS Colorado Rapids during the League's inaugural 1996 campaign.

"We are thrilled to have an individual with Trey's experience in the industry and passion for this League and this sport as one of the architects for the Utah Soccer organization," said Pastorino. "His understanding of the sport's development in this country and his first-hand knowledge of the vision for soccer crafted by MLS Commissioner Don Garber and the Board of Governors make him an invaluable resource as we integrate MLS into the Utah sporting community as well as that of the national and international soccer marketplace."

As the team's Senior Director of Marketing & Communications, Fitz-Gerald will oversee Utah Soccer's public relations outreach, marketing and advertising programs, broadcasting initiatives, community relations and sponsor servicing divisions.

Born in Albuquerque, N.M., Fitz-Gerald attended both the University of Texas at Austin and Regis (Colo.) University before beginning his career with two seasons as an assistant in the Denver Nuggets' public relations department. In 1994, he entered the soccer world as the Director of Media and Public Relations for the A-League's flagship franchise, the Colorado Foxes, before joining Major League Soccer's Colorado Rapids for its inaugural season (1996). After leading the Rapids' staff in season and group ticket sales while also working in the team's Communications and Operations departments, Fitz-Gerald moved to New York City in March 1997 to join MLS' League headquarters.

 

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