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17th Annual

November 7-8, 2007

Keynote Speakers


Jeff Hunsaker, Senior Vice President, Me Inc.
Marketing and Selling in an Atmosphere of Conflict

A technology industry veteran, Hunsaker has 18 years of management and leadership experience.  He has served as general manager of the UNIX division at TSG; senior vice president of world-wide sales and marketing at the Baan Company; director of product marketing for the business applications division at Corel Corporation; senior product marketing manager for the business applications division at Novell, Inc.; and product marketing manager and regional sales manager at WordPerfect Corporation.


Stormy Simon, Senior VP of Branding and Customer Care, Overstock.com
To Be Announced

Since joining Overstock.com in 2001 Stormy Simon has held various marketing and management positions including Director of B2B, and originator of the Co-op Advertising program. Stormy currently serves as the Senior Vice President, Branding and Customer Care. She also oversees all offline marketing efforts, writing and producing all television, radio and print advertising, and does their media buying. Prior to joining Overstock.com, Stormy was a media buyer and Director of Co-op Advertising for a major video distributor

Virginia Parker, Director of Marketing, Flying J, Inc.
Gaining Market Share

As Flying J’s director of marketing, Virginia Parker oversees the marketing efforts of the company’s interstate operations, financial services, and communications and transportation clearing house divisions.

During her 25 years of experience with the company, Virginia has actively participated in the company’s unprecedented growth and witnessed Flying J become the largest retail distributor of diesel fuel in North America, operating a network of 258 travel plazas and fuel stops across the U.S. and Canada. Flying J is currently ranked #17 on Forbes Largest Private Companies in America list, based on 2006 sales of $13 billion.


Steven Lund, Vice Chairman: Board of Directors, Nu Skin Enterprises
Nu Skin Enterprises: A Utah Success Story

Steve J. Lund currently serves as Vice Chairman of the board of directors for Nu Skin Enterprises. Previously, Mr. Lund served as president and chief executive officer from 1998 to 2003 and before that as president and chief executive officer of Nu Skin Asia Pacific (NSAP) from November 1996 to May 1998. Mr. Lund also served as Executive Vice President of Nu Skin International (NSI) since its inception in 1984.

Before joining Nu Skin Enterprises, Mr. Lund was an attorney with a private law firm specializing in litigation and products liability law. He holds a Juris Doctorate degree from Brigham Young University’s J. Reuben Clark Law School (1983). He is a member of the Utah, Arizona, and American Bar Associations and has served on the board of directors for the Direct Selling Association.

 

Jeff Swearingen, Vice-President, Shopper Marketing, Frito-Lay
Elevating Your Brand in a Changing Retail Environment

Jeff Swearingen is currently the vice president of shopper marketing for Frito-Lay North America.  He is responsible for leading the strategic development of marketing plans aimed at helping Frito-Lay become the CPG leader in shopper-to-consumer conversion in key retail channels.

 

 

Rob Brough, Executive VP of Marketing & Communications, Zions Bank
A Brand Case Study: Developing "We Haven't Forgotten Who Keeps Us in Business"

Rob Brough is the executive vice president of Marketing and Communications for Zions Bank. A native of Minneapolis, Minnesota, Rob joined Zions Bank in February of 1997 as a public relations representative. In his current position he is responsible for overseeing the communications, public relations, advertising, and community relations activities for the Bank, its 135 branches throughout Utah and Idaho, and its various subsidiaries.

Mike Kennedy, President & CEO, BCC Consulting
Delivering World Class Customer Service

Mike Kennedy has nearly 25 years of management and operational experience in the contact center industry. He has worked as a teleservices, call center, and customer experience consultant at Customer Interface Strategies, Digitas, Wasatch Solutions Group, and now at his own firm, BCC Consulting.  Mike also spent several years with Convergys Corporation as an operations director in Salt Lake City, overseeing several high-profile accounts.  Other previous experiences include holding several senior-level contact center and operations management positions at L.A. Cellular (now Cingular Wireless); Lockheed Information Management Systems; and HealthRider, Inc., where he pioneered a number of innovative customer contact initiatives.  Mike graduated Cum Laude from Loyola Marymount University in Los Angeles with a BA in communications and is certified in performance benchmarking by Benchmark Portal and Purdue University’s College of Call Center Excellence.

Concurrent Speakers


Tom Rogers, Sr. Marketing Manager,
Talent and Strength's Coach, Discover Financial Services, LLC
Creating Customer and Employee Engagement through Clarity

Tom has spent the last 17 years managing and coaching individuals within Discover Financial Services, LLC. Five years ago, he was certified by the Gallup organization as a Strength's coach and has worked to establish a Strength's based organization in his areas of responsibility within Discover Card. Seeing the impact this approach can have within individuals and organizations, he has collaborated with leading change and development experts such as Otto Scharmer, Professor at MIT and co-author with Peter Senge of "Presence", Robert Quinn, Author and Professor at Ross Business School, University of Michigan and Jeff DeGraff, Professor at Ross Business School and Member of the Advisory Board, Apple Computers.

 

dLarry Silver, Comcast Business Services Leader
How to Develop Effective and Rewarding Customer Rapport and Retention

Larry Silver is the Comcast Business Services Lead for Utah.  He is responsible for managing department employees and support staff and developing relationships with business and community organizations to achieve business objectives.

Prior to Comcast, Larry held positions with Cablevision including Sales Manager, Sales Supervisor and Sales Representative.  He also worked for Nu-Best Diagnostics as a Public Relations/Marketing Director, and held several sales management positions with a number of companies in the health care industry.

dKendall Card, Community Marketing Manager, Backcountry.com
Blogging with Purpose

Kendall's title on his first business card was "the local's voice." Marketing by understanding and speaking with, not to, customers has been his approach in business. With the increasing effectiveness of blogging and customer marketing approaches, these areas of business have become his focus and passion.

After years of experience working in marketing and sales capacities at The Canyons Ski Resort and most recently at Backcountry.com, whether by choice or by circumstance, he has often been forced to find ways to reach lofty sales and marketing goals with very limited budgets. Kendall's most recent focus of blogging is no different. He has helped Backcountry.com find various ways to incorporate blogging into the business model with fantastic ROI. He currently manages two of the corporate blogs for Backcountry.com, and runs a blog consulting business with accounts in the outdoor, health food, and resort industries.

George Wright, Marketing Manager, Blendtec
Brand Awareness Through Viral Marketing

George Wright has a proven track record of delivering strategic thinking, brand awareness, literature, philosophy, and advertising strategy to local and international corporations to drive strategic, sustainable growth.  A graduate of the public relations program at Brigham Young University, George has been involved in several award winning campaigns and is the recipient of PRSA’s Silver Anvil and IABC’s Golden Spike awards.

George has recently introduced cutting-edge strategies in viral marketing that experts are predicting to be the wave of the future.  Called the “Viral Marketing Sensation of the Year” the Will it Blend marketing campaign has delivered tens of millions of views worldwide in under six weeks for a small blender company – and the numbers continue to build at an impressive rate.

Scott Reese, Group Rental Manager, Enterprise Rent-A-Car
How Enterprise Rent-A-Car Turns Consistent Customer Satisfaction into Outstanding Growth

Scott Reese is the current group rental manager over Idaho, Northern Utah, and Western Wyoming for Enterprise Rent-A-Car. After graduation from Utah State University with a degree in management and human resources in 1994, Scott joined the Enterprise team as a manager trainee. Since then, he has served as the area rental manager for Salt Lake City and the group car sales manager for Utah and Southern Idaho.

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