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13th Customer Service and Marketing Seminar
February 23-24, 2004

Speakers / Co-sponsors

Keynote Speakers


Nigel Adams
Vice President of Customer Service, JetBlue Airways

The Culture of Delight



Sam Dommer
Executive Vice President and CMO, First National Bank of Marin

Growth on Demand



Rich Harshaw
CEO,Y2Marketing

Monopolize Your Marketplace: Separate Your Business from the Competition- then Eliminate Them



Bradley Johnson

CFO, REI

Creating a Customer Service Culture



Kent Murdock
President and CEO, O.C. Tanner Co.

From Manufacturing to Marketing: Changing the Nature of a Company


Scott Hymas

CEO, RC Willey

Fulfilling Customer Expectations and Achieving Consistent Profitable Growth through Effective Brand Management


Brett Merrell

Vice President of Marketing, Gerber Products Company

Relationship Marketing: What 75 Years, Research, Technology, and Common Sense Taught One of the Most Trusted Brands in America

 
Concurrent Speakers



Ken Shelton
President and Founder, Excellence Performance Systems

Five Steps to Service Excellence




Steve Larson
Vice President of Sales and Business Development, Information Alliance

Marketing Partnerships between the Government and Private Business



Bob Ligget
President, Ligget Professional Development

The Olympic Difference in Customer Service



Scott Rockwood

CEO, Richter 7

The role of market research in creating a branding strategy
The role of creativity and aesthetics in advertising



Jeff Adams

Manager of Training and Quality Assurance, Continental Airlines

First Class Service at 30,000 Feet and Below



Kimberly Larson

Director of Promotions, USU Athletics

The Ins and Outs of Sports Marketing

 


Co-sponsors
Midwest Sales
Trent Brown, President
1303 South Swaner Road, Suite B
Salt Lake City, UT 84104
Phone: 1-800-469-4399
Email: [email protected]
Web site: www.mwpromo.com
SymbolArts
Randall Hunt, Director of Sales & Marketing
6060 South 1550 East
South Ogden, UT 84405
Phone: (801) 475-6000 ext. 117
Email: [email protected]
Web site: www.symbolarts.com

International Customer Service Association (ICSA)
2500 Lake Park Blvd.
West Valley City, UT 84120
Phone: (801) 902-4167
Fax: (801) 902-4371
Web site: www.icsa.com

 
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