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14th Annual

February 23-24, 2005

concurrent Speaker

Dustin Longstreth
Director-Strategy, Wallace Church, Inc.

“Visual Positioning”: The Key to Integrated Branding

As Director of Strategy, Dustin Longstreth is involved in all aspects of brand strategy and business development efforts at Wallace Church. Prior to joining the company, Dustin was a marketing manager at Time Inc. (Media Sales & Marketing) and AOL Time Warner (Global Marketing Solutions), working to create and execute a series of integrated, multimedia marketing programs for clients including Philips Electronics, Starbucks, NYSE, and Ford. His primary focus today is ensuring that his clients’ business objectives are understood and that the proper brand strategies are in place in order to meet those objectives.

Dustin has been a speaker at Columbia Business School and the Institute for International Research. He is a graduate of the Actors Theatre of Louisville conservatory training program and holds an MBA from Columbia Business School.

Partners in Business Home Page Jon M. Huntsman School of Business