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14th Annual

February 23-24, 2005

concurrent Speaker

Jim Sterne
President, Target Marketing

Measuring Website Success

Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Mr. Sterne is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Mr. Sterne focuses his twenty years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships. Mr. Sterne has written five books on Internet advertising, marketing and customer service including, his most recent, "Web Metrics; Proven Methods for Measuring Web Site Success." Mr. Sterne is the producer of the annual Emetrics Summit www.emetrics.org and is a Founding Director of the Web Analytics Association www.webanalyticsassociation.org.

Partners in Business Home Page Jon M. Huntsman School of Business