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14th Annual

February 23-24, 2005

concurrent Speaker

Michael M. Dabadie
Senior Vice President, Harris Interactive

Leveraging Your Brand Equity for Internal Alignment

Mike Dabadie currently serves with the Harris-Wirthlin Brand and Strategy Consulting group. In September of 2004, Wirthlin Worldwide and Harris Interactive merged to form the largest market research firm in the world specializing in on-line research.

Mike has particular focus on the company’s work in brand equity and corporate reputation management, issues-based research, crisis management consulting, and international research.

Starting with Wirthlin in 1991 at its Washington, DC headquarters, Mike has served with the firm in a wide variety of roles and capacities. Most recently, Mike managed Wirthlin’s Western States Team based in Salt Lake City, Utah for the past two and a half years.

He has also led Wirthlin’s political and issues management work, including serving as advisor to Senator Sam Brownback, Congressman Paul Ryan, and Congressman Jim Gibbons. In 1995, he served as the Director of Research for the Australian Liberal Party’s successful national elections with Prime Minister John Howard.

From 2000-2003 Mike served as Vice President of Marketing for Community Coffee, the largest privately held retail coffee brand in the country. At Community, Mike served on the senior management team and focused on the overall brand strategy and marketing execution for the company.

Mike has a B.S. in Political Science from Loyola University.

Partners in Business Home Page Jon M. Huntsman School of Business