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14th Annual

February 23-24, 2005

concurrent Speaker

Rich Lehrfeld
VP-Sponsorship & Event Marketing, American Express Company

The Future of Communications

Rich Lehrfeld is Vice President of Sponsorship Marketing for American Express. In this capacity, he is responsible for the leadership, management and execution of the company’s portfolio of major U.S. Sponsorships and Events.

Since joining American Express in 1996, Mr. Lehrfeld has worked within numerous media, marketing and sponsorship capacities including leadership of American Express’ broadcast media plans, interactive media plans and its entertainment sponsorship properties. Over his time at American Express, Mr. Lehrfeld developed and led American Express’ first interactive media team and in 2000, he temporarily assumed the position of Interactive Marketing Director for the International Consumer Card Group based out of London, UK. Under his leadership, the company has created and executed major sponsorship arrangements with the NBA, the U.S. Open Tennis Championships and the Tribeca Film Festival.

Prior to joining American Express, Mr. Lehrfeld worked at numerous advertising agencies including Wieden & Kennedy, DDB Needham and Ogilvy & Mather. At these agencies he has worked on accounts including American Express, Nike, Microsoft, Michelin and Kimberly Clark.
Mr. Lehrfeld received his BS in Business Administration and MBA degrees from Rider University in Lawrenceville, New Jersey.

He currently resides in Tenafly, N.J., with his wife and son.

Partners in Business Home Page Jon M. Huntsman School of Business