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14th Annual

February 23-24, 2005

Keynote Speaker

Spencer L. Hapoienu
President, Insight Out Of Chaos

CRM: Customer Marketing vs. Brand Marketing

Spencer L. Hapoienu is President and co-founder of Insight Out Of Chaos, a New York City database and direct marketing company, specializing in CRM and Loyalty Marketing. Some of the IOOC clients include: True Value Hardware Stores, Discovery Channel Consumer Group, Balducci’s, Pueblo Supermarkets of Puerto Rico, Winn-Dixie Supermarkets, Whole Foods Supermarkets and Barnes & Noble.

Previously, Spencer was founder and for five years President of SAGE Worldwide Inc., a $75 million technology and promotion subsidiary of The Ogilvy Group.

Spencer organized SAGE after spending two years developing diversification strategies for The Ogilvy Group as Director of Corporate Development. Spencer was also a member of The Ogilvy & Mather U.S. Management Board.

During his 20 years in advertising Spencer worked in many areas of the industry from media planner to agency head, and on brands from American Express to Uniroyal. He won an Effie award in 1981 for his work on Coca Cola brands.

Spencer did his graduate work at Syracuse University where he received a Master’s degree in journalism and advertising.

He received a Bachelor’s Degree in Communications from Ithaca College.

Partners in Business Home Page Jon M. Huntsman School of Business