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14th Annual

February 23-24, 2005

keynote Speaker

You Mon Tsang
Founder and Vice President of Corporate Development

Reputation Management as a Science: A Case Study in Building a Global Brand

Since founding Biz360 in Feb 2000, You Mon has successfully guided the company through the launch of its first service offering, Market360, while raising over $20M in three rounds of funding. In addition, he has recruited a talented executive team and board of advisors. An analytics expert, You Mon identified a vast untapped opportunity in the field of active market intelligence and established Biz360 as the industry leader in global reputation and brand analysis.

Prior to founding Biz360, You Mon ran the product marketing and management groups at Brio Technology. At Brio, he was responsible for a comprehensive rework of the product line, which produced $60 million in annual revenue. You Mon was also the CEO and co-founder of Milktruck LLC, an Internet pioneer in developing offline browsing and “push” software. As a Web marketing trailblazer at Milktruck, You Mon led one of the earliest Web-based marketing and ad campaigns, spearheading a partnership program that boasted alliances with the leaders in the publishing industry.

Before arriving in Silicon Valley, You Mon was an urban planner, managing the “New Directions for the Bronx” program, a public-participation plan for New York City’s poorest county. He holds a bachelor’s in urban studies from Yale University and master’s degree in business administration from the Walter A. Haas School of Business at the University of California at Berkeley.

Partners in Business Home Page Jon M. Huntsman School of Business