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21st Annual

December 1-2, 2004

concurrent Speaker

John Pestana
Co-founder and Executive Vice President, Omniture

Leveraging Web Site Intelligence to Improve Online Initiatives

John is Co-Founder and Executive Vice President of Customer Success for Omniture. As one of the pioneers in Web analytics, John has consulted on eBusiness, eCommerce strategy, and Website analytics since 1995. During this time, he has worked directly with some of the world's largest and most active Websites and has been a key component of Omniture's ability to drive ROI for a marquee list of customers such as eBay, Wal-Mart, AOL, Overstock.com and many others.

Prior to co-founding Omniture in 1996, John founded and managed other successful high-tech companies including MyComputer.com, a leading application service provider (ASP) of integrated Web site development and management tools; and JP Interactive, a profitable full-service eBusiness consulting and development firm. MyComputer.com's small business division was sold to VeriSign (NASDAQ: VRSN) and John expanded the enterprise division into what is today--Omniture.

John studied Business Management and Information Systems at Brigham Young University, and is fluent in Portuguese.

Partners in Business Home Page Jon M. Huntsman School of Business