Michael A. McCullough
Executive Vice President, Chief Marketing Officer, The Miami HEAT

Utilizing Your Marketing Assets

Michael McCullough's role with the HEAT could best be described as the "brand architect". In his eight years at the helm of the HEAT's marketing operation, he has established new benchmarks for sports marketing, brand building, and promotions. Under his guidance, the HEAT's marketing team has repeatedly been recognized for excellence and has received numerous awards and accolades. Mr. McCullough will draw on his extensive experience to share creative marketing techniques for the sporting industry.

John Devos
Senior Vice President for Product Strategy, Schwan's Food Service Inc.

Customer Segmentation & Customer Service

John joined The Schwan Food Company in 1987 and has held positions of increasingly responsiblity in the consumer brands and home service businesses. He is a member of the company's Senior Executive Development Program (SEDP) class of 2002. In the past two years, John has led the reengineering efforts of a 50 year-old plus direct sales and distribution company to a responsive customer driven business, which utilizes flexible distribution systems, and state-of-the-art CRM initiatives to provide hundreds of product and meal solutions to customer households. John will discuss unique alternatives to traditional marketing.

John F. Sickles
CEO & Founder , Tricordia, LLC

The Future of Cause, Loyalty and Affinity Marketing

Tricordia reflects the vision of John F. Sickles, a recent cancer survivor and 30-year Wall Street trader. His background allows him to think outside the box with a unique perspective and approach to traditional marketing. John will discuss the inefficiencies of common consumer marketing tactics and how deviating from conventional wisdom will result in a more effective marketing programs. John's presentation will give attendees a vast view into the near future of cause, loyalty, and affinity marketing through programs like purpose driving purchasing.

Tad Martin
Senior Vice President, Merchandising and Operations, Overstock.com

Overstock.com 2005 Year of the Customer

Tad Martin manages the buyers, B2B sales, customer service, warehouse operations, and fraud management at Overstock.com. Formerly a sporting goods buyer and Director of Merchandising for the company, Tad came to Overstock.com in 2000 through the acquisition of Gear.com where he was Senior Product Manager. Tad's first merchandising experience came with the Salt Lake Olympic Bid Committee where he developed a program to raise money through the sale of Olympic logo merchandise. Previously, he was the National Sales Manger for Chisco, a Salt Lake City-based sports accessory company. Tad will show how having a customer focus in 2005 has helped Overstock.com succeed in a challenging market.

Karen Breen Vogel
CEO, ClearGauge
Leveraging the Internet to Drive Business Growth

Karen is a highly regarded and passionate thought leader on the Internet's impact on the future of marketing and customer relationships. As President/CEO of ClearGauge, she leads strategic engagements, and manages overall operations and shareholder value. Their clients include GE Corporate Financial Services, Siemens, Dow Chemical, and DuPont. She is a frequent speaker at the CMO Council, DMA, and BMA, and the author of several articles and white papers on effectively developing relationships via the Internet. She will discuss how to capitalize on the potential of the internet to expand your business.

John Lauck
Executive Vice President of Marketing, Mrs. Fields Famous Brands

Building Power Brands

John has over 25 years of marketing and brand building experience including executive level marketing positions with Arby's, Groceryworks.com, Footaction, Blockbuster, PepsiCo/Pizza Hut, and General Mills. John leads the marketing, licensing, and product development efforts for Mrs. Fields Famous Brands, including Mrs. Fields Cookies, Great American Cookies, TCBY, Pretzel Time, and Pretzel Maker. John also serves on the National Advisory Council for the Marriott School of Business.

David Carlick
Managing Director, VantagePoint Venture Partners

Every Click Is A Survey: How the Instant Feedback of Online Marketing is Giving Online Marketers the Inside Track

Mr. Carlick is widely recognized as a leader in marketing, sales, advertising, and the Internet, and has been a venture investor in online marketing companies since the mid-1990s. He built Carlick Advertising into one of Silicon Valley 's largest independent agencies. Mr. Carlick was a Founding Director of International Network Services. His work with standards-setting Internet companies includes: early Co-Founder of DoubleClick, Founding Director of I/Pro, and Director of Big Book, which was acquired by Verizon. Mr. Carlick is also a director of Ask Jeeves. Mr. Carlick will discuss how the instantaneous feedback from online direct marketing drives better strategy, and how word of mouth is the strongest driver of all.

Concurrent Speakers

Scott Sampson
Ph.D. Associate Professor, Brigham Young University

Managing the Seven Roles of Service Customers

Dr. Scott Sampson is an Associate Professor of Business Management and a Rollins Fellow of e-Business at Brigham Young University . He teaches MBA, Executive MBA, and undergraduate courses in Services Management and Supply Chain Management. He is the author of the text book "Understanding Service Businesses,". His award-winning research involves service design, service quality measurement, and service supply chains. In this presentation, Dr. Sampson outlines seven major roles of service customers, and what service providers can do to enhance those roles, which leads to more effective customer involvement and satisfaction.

Sara Toliver
Vice President, Ruby & Begonia/The White Fig/Olive & Dahli
Co-Owner - Chapelle, Ltd.

Customer Service & Marketing for Small Businesses

As the Vice President and Marketing Director of Chapelle, Ltd., Sara Toliver also co-owns three retail stores located on Historic 25th Street in Ogden : Ruby & Begonia, The White Fig, and Olive & Dahlia. Ruby & Begonia was the back-to-back recipient of Gifts & Decorative Accessories Retailer of the Year Award. An MBA graduate, she has also authored two best-selling books and has coauthored two others. She serves as Vice President of Historic 25, Co-Chair of the annual Harvest Moon Celebration, and is a member of the Chamber of Commerce, Women in Business, the Ogden City Special Events Advisory Committee, and the Jr. League of Ogden . She will discuss unique and creative ways to tackle customer service and marketing from the perspective of a small business owner.