Seminar Series
Financial Services &
Customer Service
& Marketing
Women In Business

Information Technology

Human Resources



23th Annual Information Technology Seminar
November 8-9, 2006

Speakers / Co-Sponsors

Keynote Speakers

David Kroenke
Author, Lecturer

University of Washington

Data: mining, Liability, Privacy

Dr. David M. Kroenke, author, programmer, educator and inventor, is one of the world's foremost experts on database theory and design. Dr. Kroenke has more than 25 years of database and application development experience, serving as a programmer, systems analyst and software manager. He is one of the world's most foremost experts on database theory and design.

In the mid-1980s, he was vice president of development at Microrim Corporation where he managed the team that created R:BASEŽ version 5000. At Microrim, Kroenke first began to understand the need for an interface between an end user's complex business world and relational database management systems. In the late 1980s, he conceived Semantic Object Modeling as a powerful new approach to constructing database applications. Kroenke later became Chief Architect of Wall Data's SALSA business unit where he lead the engineering team that developed SALSA for the Desktop, which received numerous awards for its ground breaking technology for developing database applications (Tabledesigner is based on Semantic Object Modeling and SALSA technology).

Dr. Kroenke holds degrees in economics, business and engineering. He was the Hanson Professor of Management Science at the University of Washington in 1990-91, and was elected Computer Educator of the Year in 1991 by the International Association of Computer Information Systems. Dr. Kroenke has written numerous college textbooks on database theory and computer systems.

Michael L. Van Orden
Cheif Technology Officer, Sportsman's Warehouse
Real-Time Information

Van Orden is the Chief Technology Officer of Sportsman's Warehouse, a retailer of outdoor sporting goods. He has spoken at numerous IT functions and was named one of the country's top 15 Pacesetters for Retail IT. Mr. Van Orden graduated from the University of Utah with a Bachelor of Science degree in Business Management. He will provide an in-depth look at the various strategic tools of applications ran over a real-time wide area network.

Annette Ash
Director of Quality Assurance and Configuration Management,

To Be Announced

Annette Ash is director of Quality Assurance and Configuration Management Group., Inc. operates as an online retailer in the United States.  It offers various discounted items for apparel, jewelry, and electronics as well as books, magazines, music CD’s and movies. was founded as D2-Discounts Direct in 1997 and changed its name to, Inc. in 1999.  The company is headquartered in Salt Lake City, UT.

Ash has over twenty years of experience in the field of software testing, automation and quality.  She joined in 2004 as manager of Software Quality for the Auctions department.  After less than a year in Auctions, Ash was promoted to director where she has built a team of Quality Assurance and Configuration Management engineers, leads and test technicians in the US as well as India.  Before joining Overstock she worked at Iomega Corp. in Roy, UT for 19 years where she held various positions as QA engineer, technical marketing engineer, and QA manager. 

Annette Ash has completed training from Carnegie Mellon University for Personal Software Process (PSP) and Team Software Process (TSP) as well as received certification for Software Test Planning and Design from the International Institute for Software Testing. She is Six Sigma Champion trained and completed courses in Testing Computer Software by Cem Kaner. She attended Brigham Young University and completed her degree at Weber State in the field of business.

Rob Clyde
Vice President of Technology, Symantec Corporation

IT Security Trends: Threats and Solutions

Rob Clyde is the Vice President of Technology at Symantec and a pioneer in the development of intrusion detection and policy compliance products.  He was a creator of AXENT Technologies, Inc., and Clyde Digital Systems; which is credited with creating the first commercial intrusion detection system.  Clyde earned a B.S. degree in Computer Science from Brigham Young University.  His presentation will explore current and future security attack and threat trends and how IT organizations can protect themselves.

Dr. Phillips will provide an introduction on how companies can leverage agile methodologies to reduce risk and improve success in application development. He will share real world examples to illustrate the benefits and pitfalls of adopting agile methods for both the developers and the clients.

Mark Sunday
Chief Information Officer and Senior Vice President, Oracle Corporation

The Strategic Role of IT in Driving Business Success

Mark Sunday is CIO at Oracle where he is responsible for the deployment and operational management of the information technology used across the company. Prior to Oracle, he was Senior VP and CIO of Siebel Systems for over six years, which was acquired by Oracle in early 2006. He holds a B.S. in engineering from the University of Michigan and an MBA from Southern Methodist University. Mark will share his insights on the critical and strategic role IT can play in driving business success.

James Serazio
IT Enterprise Process Manager, Lean/R6 Sigma Master Expert, Raytheon Missile Systems

Implementing Lean Manufactuing Principles & Tools Within Information Technology

Serazio joined Raytheon following the merger of Raytheon and Hughes Aircraft Company. Jim was recognized as an R6 Sigma Master Expert and moved to the Information Technology Directorate in February of 2002 (through current) as a staff Sr. Manager/ R6 Sigma Master Expert. Jim has enhanced and continued to develop his professional skills by working RMS and Enterprise executive challenges. He will speak on translating and implementing lean concepts - and developing an IT Lean Maturity Roadmap.

Gregg D. (Skip) Bailey Ph.D
Assistant Director, CIO. Office of Science & Technology; Bureau of Alchol, Tobacco, Firearms, & Explosives, Department of Justice

6 Principles to Live and Lead By

Dr. Bailey most recently served as an assistant director for information technology at the Federal Bureau of Investigation. He also had been the chief technology officer and director of engineering and architecture for The Church of Jesus Christ of Latter-day Saints, as well as an adjunct faculty member at various institutions of higher learning. Dr. Bailey received his B.S. in psychology from Brigham Young University, and his MS and PhD from New Mexico State University.

Concurrent Speakers

Jon Toigo
Chief Executive Officer, Tiogo Partners International LLC

To Be Announced

In May 2003, Jon Toigo founded Toigo Partners International.  TPI is an independent consultancy and information technology research & analysis firm.  On the same day, Toigo also founded the Data Management Institute, which offers training and certification in storage management and data protection.  Both organizations have a partner presence in six countries.  Jon Toigo is a 20-year IT veteran and a writer with 15 books and thousands of articles to his credit.

Kyle Chugg, MISM, CISA
Information Systems Auditor, America First Federal Credit Union

Managing Risk in Information Technology

Kyle Chugg is currently the President of the Utah Information Systems Audit and Control Association Chapter.  He is an Information Systems Auditor for the Internal Audit Department of America First Federal Credit Union.  He received a B.S. in Telecommunications Business Administration and a Masters in Information Systems Management from Keller Graduate School of Management.  Kyle will speak on high risk areas in the IT world - and how to mitigate risk.

Ernest J. Nielsen
Managing Director, Enterprise PRoject Management, Brigham Young Univ.

Portfolio Managment: Getting the Right People on the Right Projects at the Right Time

"Ernie" Nielsen has been with BYU's office of Information Technology since 2001. He came to BYU after founding and developing the Stanford Advanced Project Management Program. He has authored or co-authored twelve university level texts, with a focus on practical implementation of strategic plans. Ernie completed a Masters in Health Care Finance at California State University - Fullerton. His presentation will cover the proven practices for portfolio management in a fast-paced environment.

Cheney Eng-Tow
Special Agent, Federal Bureau of Incestigation

Cybercrime Today

Cheney Eng-Tow has been a Special Agent with the FBI for almost 10 years. He primarily investigates computer intrusions as part of the Computer Crimes Squad and is the InfraGard Coordinator for the division. He has a B.S. degree, an M.B.A., and is a CPA. Current cybercrime trends will be discussed along with the most prevalent cybercrimes seen in the Salt Lake City Field Office. He will address case studies and the FBI's efforts to fight cybercrimes.

Linda Criddle
Senior Project Manager, Child Safety, MSN

Online Safety Risks: What Everyone Needs to Know

Linda Criddle is an active mother of four and a 13-year Microsoft Corp. veteran.  She is responsible for driving the child safety initiative strategy for MSN®, identifying emerging risks to children on the Internet, and developing solutions for end users and technologies.  She has also developed more than 30 patents for the company in the past year. Her presentation will cover how internet risks vary by types of devices & services & what to do about it.

Julie Simmons
Vice President of Information Technology and Market Analysis, MarketStar

To Be Announced

Julie Simmons, Vice President of Information Technology and Market Analysis, is responsible for maintaining and enhancing the necessary technology infrastructure, systems, and solutions to support the strategic goals of the business. This includes data management and market analysis, product management, production control, networking, and telecomm.  She has held various worldwide leadership positions at Intelisys; Bourns, Inc.; and ENTEK.  Simmons received a B.S. from Utah State University and her MBA from the University of Utah.

Utah Information Technology Association (UITA)
Richard Nelson, President & CEO
2825 East Cottonwood Parkway, Suite 460
Salt Lake City, UT 84121
Phone: (801) 568-3500
Fax: (801) 568- 568-1072
Email: [email protected]
Web site:

Society for Information Management (SIM)
David Berg, President
Phone: (801) 578-5818
Email: [email protected]
Web site:


Partners in Business Home Page Jon M. Huntsman School of Business