Jay Francis
Senior Vice President for Marketing
Utah Jazz

Biography
Jay Francis is in his 18th season with the Jazz after joining the team as director of marketing in 1983. Francis was named senior vice president for marketing in 1996 and has responsibility for marketing activities such as research, advertising, ticket sales, the Customer Service Center and overall team marketing.  Francis also serves as the executive director of the jazz 100 Club, an exclusive private club made up of local area business people interested in the success of the jazz. As vice president of the Larry H. Miller Arena Corporation, Francis is involved in the marketing of the Delta Center and is responsible for the suite services department which serves the 56 luxury suites for all Delta Center events.
In.1995, he was asked to head up and organize an in-house company advertising agency and became the general manager of LHM Advertising. LHM Advertising handles advertising for all Larry Miller companies in Utah, Idaho and Colorado. On a league level, Francis had a key role in organizing the NBA Marketing Advisory Board, serving a two-year term on the first boa rd.
Francis came to the jazz from Baker/Francis and Associates, a family - owned advertising company, where he worked for five years. He attended the University of Utah and currently serves on the University of Utah Hospital Foundation advisory committee and the Jr. Achievement Board.
Jay and his wife LeeAnn are the parents of four children and make their home in West Jordan, Utah.

Presentation Title
How Market Research Guides You With a Dynamic Productů Where You Have Little Control

Presentation Summary
 Jay Francis started with the Utah Jazz in 1983. The year prior the Jazz finished last in the league. Mr. Francis will walk through the process that he and the Jazz took to make the franchise a business success even though the team was not perceived well to sports fans. He will show how market research was a vital part of the process not only for the business operation but for the team side of things as well.