Meredith C. Anderson joined Evans & Sutherland in May 2000 as Vice President of Marketing and Communications. In this function she is responsible for development of the company's overall marketing strategies as well as tactical marketing programs, including marketing productions, marketing communications, public relations, and trade show support. Additionally she is responsible for the company's financial communications and investor relations programs.
Prior to assuming her duties with Evans & Sutherland, Ms. Anderson spent fifteen years with American Stores Company. She was Vice President of Marketing and Strategy for the company's drug store division where she directed marketing and advertising programs and developed the division's strategic planning process. Earlier she held executive positions with the corporate parent, including Vice President of Strategy and Vice President of Public, Government and Investor Relations. She also served the company's largest operating division as Vice President of Public Affairs and held management positions in finance, investor relations and human resources.
Before joining American Stores Company in 1984, Ms. Anderson was Assistant Treasurer for a nationally recognized real estate syndication firm, and prior to that, an Associate National Trust Examiner for the United States Treasury Department's Comptroller of the Currency.
Ms. Anderson holds a Bachelor of Science degree from the University of California at Davis and a Masters in Business Administration from the University of California at Berkeley.
Investor Relations: Marketing Corporate Results from Wall Street to Main Street
For publicly held companies, current and potential shareholders are important “customers” that cannot be overlooked. Drawing on both marketing and finance skills, investor relations professionals help the investor community better understand a company’s financial performance in the context of the overall corporate strategy. Meredith Anderson will share her experience and insights on the art and science of investor relations, and how recently enacted regulations are changing how corporate America is communicating from Wall Street to Main Street.