Lu Setnicka
Director of Public Affairs
Patagonia, Inc

Perspectives from Patagonia: Employees as Environmental Activists in Business

Presentation Summary
What kind of culture and experiences emerge from an organization that states its reason for being is "to use business to inspire and implement solutions to the environmental crisis?" Patagonia, Inc., the designer and distributor of technical outdoor clothing based in Ventura, CA, has been discovering exactly that. Over its 30-year history, the company's commitment to protection and restoration of the environment has been growing in impact and influence. Much of that can be attributed to the actions of Patagonia staff members, and the internationally-recognized programs and culture they've developed. Lu Setnicka, Patagonia's Director of Public Affairs, will speak about these issues and related topics in this presentation.

Lu Setnicka has worked at Patagonia for 14 years, currently serving as the company’s Director of Public Affairs.  She spent a year working as assistant to Patagonia’s owner and founder, Yvon Chouinard, worked in Human Resources as the Director of Recruitment, and began her career at the company in the Wholesale Division.  Prior to Patagonia, Lu spent fifteen years working as a Ranger with the National Park Service in national parks throughout North America: Yosemite, Everglades, the Grand Tetons, and Hawaii Volcanoes.   Lu has a bachelor’s degree in Psychology from the University of California at Berkeley.