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14 November 2002


Russell W. Gough, Ph.D
Associate Professor of Philosophy and Ethics, Pepperdine University

Character is Destiny: Why Good Ethics is Not Only Good Business But the
Bedrock for Our Way of Life

In addition to the various ethics courses Dr. Gough teaches at Pepperdine University, he frequently travels around the country delivering educational and inspirational presentations to a variety of audiences on business ethics, personal ethics, moral development, character, and other related ethics topics. Dr. Gough has written numerous articles and several books on these topics. His latest book on ethics and character is titled, Character Is Destiny: The Value of Personal Ethics in Everyday Life. He also writes a nationally syndicated column, Character Matters.
The John Templeton Foundation recently awarded Dr. Gough a grant to study the use of maxims in the education and character development of college students. And, for his extensive work in the area of ethics and moral education in sports, he was twice named a Sports Ethics Fellow for the University of Rhode Island-based Institute for International Sport.
Dr. Gough continues to serve as a task force chair for the annual White House/Congressional Conference on Character Building and has served as a consultant on ethical and character-related issues to many organizations, schools, sports leagues, civics groups and various governing bodies, including the U.S. Congressional Subcommittee on Commerce, Consumer Protection, and Competitiveness.

During his presentation, Dr. Gough will compare today’s unsettled ethical climate to an earlier time in U.S. history when our founding fathers passionately discussed how the survival of the republic's newly won freedom would depend upon the strength of each and every citizen's personal virtues. Our wondrous political experiment called democracy succeeded and flourished only because the citizenry consistently manifested a high degree of virtue and ethical character in their daily lives. At the dawn of the 21st century, the hard-hitting reality of these ideas is equally timely and critical for all of us.


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