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Operational Excellence

Lloyd Hansen
Vice President-Revenue Management, Ford Motor Company
Revenue Management at Ford: Focused on the Customer

Mr. Hansen's initiatives played a key role in Ford Motor Company's increased profit of more than $5 billion in the late 1990s. His unique perspectives on revenue management have been featured in publications including The Wall Street Journal and Business Week. Mr. Hansen will discuss some of Ford's future strategies, and show you the tremendous leverage that is possible with revenue management.





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